Dhaka : upay, one of Bangladesh’s leading mobile financial services providers, and Fresh Super Mart Ltd., a prominent retail chain, have entered into a strategic partnership aimed at strengthening digital payment adoption and delivering greater convenience to customers across Fresh Super Mart outlets.A signing ceremony was held at upay head office, where representatives from both organizations formally signed the agreement. The partnership is expected to create a seamless and convenient payment experience for customers while further expanding the accessibility and use of digital financial services in Bangladesh’s retail sector. Under the partnership, customers of Fresh Super Mart will be able to enjoy convenient and secure digital payment facilities through upay, making everyday shopping transactions faster and easier.The ceremony was graced by MD. Muzibar Rahman Head of Accounts MGI, Faizul Haq Ronnie, Head of Business; Fresh Super Mart Ltd, Sayed Moniruzzaman Sr. AGM Accounts MGI, Mir Abdul Hafiz, AGM Supply chain & Business Development Fresh Super Mart Ltd, MD. Abbas, Asst. Manager-Creative Content, PR MGI.Representing upay were Mr. Sajjad Alam, Head of Corporate Business; Mr. Mohammad Mamun Reza Khan, Head of Product; Jahir Uddin Mahmud, DGM Strategy; Md. Mamunur Rashid, DGM Corporate Sales and Mr. Yeasir Ibne Yousuf, Manager, Merchant Business.The partnership between upay and Fresh Super Mart Ltd. represents a shared commitment to accelerating digital transformation within Bangladesh’s retail ecosystem. By combining Fresh Super Mart’s retail presence with upay’s digital payment capabilities, the collaboration is expected to contribute to a more convenient, efficient and digitally enabled shopping experience for customers. The signing ceremony was attended by senior officials and representatives from both organizations.-Press Release Post Views: 32 Post navigation International Tourism Fair BTTF 2026 to Kick Off on October 29 with Participation from More Than 20 Countries